A great organization that I initially met online is Cellar Angels out of Chicago. Founder Martin Cody has combined wine sales with charity focusing primarily on Napa wineries. Cellar Angels runs promotions that last a few days giving their wine club members a chance to purchase wines from small premium producers at reasonable prices. It is free to join the Cellar Angels wine club. Part of the sales are donated to charities that Cellar Angels works with (the customer decides which charity proceeds from their purchase will be donated to). A number of this wineries featured are very small producers which gives a national audience a chance to try their wine. Often these wines are so selectively distributed they are very hard to find.
Premium promotional videos are an integral of their marketing campaign for wineries. We have just started working with Cellar Angels; a few weeks ago Martin and his film crew met with me up at Montagna Vineyards (one of the top 20 properties in all of Napa Valley and producing damn good wines too under the direction of winemaker Nils Zacherle) to film a promotional video for The Napa Wine Project. Look for this video coming soon!
Photos at Montagna Vineyards
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